01 · WHAT WE SOLVE
Your data shows what people do.
We find out why.
Nº 01
Data without the why
You have the numbers. They show what your audience does, not why they do it.
→ We investigate the cultural and historical forces behind behavior.
Nº 02
Unknown territory
Applying universal strategies to audiences with very particular local codes.
→ We read local codes before they become a product or investment mistake.
Nº 03
Signal or noise?
There are changes in audience behavior, but everything can look like a potential trend.
→ We tell which customer movements will actually affect your business.
Nº 04
Limited research
You don't want research that will end in a stale diagnosis and a forgotten deck.
→ We transform research into tangible direction for your teams to act on.
We've worked with
RETAIL
RECOGNITION
Fast Company World Changing Ideas
Winner, Latin America
2021
TECH
FASHION
Brazil Design Awards
Silver
Digital Design
2021
HOME
CONSUMER GOODS
Brazil Design Awards
Bronze
Positive Impact Design
2020
BEAUTY
02 · WHAT WE DO
From the field to decision
Explore
We define the question and go to the field.
01 / 03
TERRITORY RESEARCH
FIELD RESEARCH
AUDIENCE RESEARCH
CULTURAL IMMERSIONS
CULTURAL ANALYSIS
TRENDS & FUTURES
Lenses
We turn the reading into decisions your team can act on.
03 / 03
Direct
We read what we found through culture, history and local codes.
02 / 03
OPPORTUNITY MAPPING
CO-CREATION WORKSHOPS & SPRINTS
STRATEGIC RECOMMENDATIONS
DECISION FRAMEWORKS
Some insights only show up when you're standing in the right street.
CULTURAL IMMERSIONS
We take your team into the field with us, so they see the market and culture with their own eyes.
03 · ABOUT
BASED IN EUROPE. WORKING WORLDWIDE.
Mappa Research is led by Mariana Gastal, a cultural researcher and strategist with a trained eye for business intelligence.
Specialised in interpreting problems, building hypotheses and guiding decisions.
More than a decade of cultural research alongside design, product, brand and tech teams.
Worked with clients like Walmart, IKEA, LVMH, AWS, AB-Inbev and Nivea.
Her work has been recognized by Fast Company and the Brazil Design Awards.
Each project brings in specialized researchers and partners when the question asks for it.